Please use this identifier to cite or link to this item:
https://irek.ase.md:443/xmlui/handle/1234567890/201
Title: | Influenţa reţelelor de socializare asupra vânzărilor |
Authors: | Moise, Daniel Popescu, Maria Loredana Oancea Negescu, Mihaela Diana |
Keywords: | social media networks communication influence cognitive disonance |
Issue Date: | Sep-2019 |
Publisher: | ASEM |
Abstract: | The need of communication has never been greater in our today lives. In this study we are trying to reveal if potential customers they think is reliable and they take into consideration of purchasing products that are promoted on social media networks. Social media networks have grown in power an influence over the last years as never before, reaching over 3.4 billion unique users worldwide. They can be consider a truly catalyst of communication. The study represents a desk research regarding how social media networks influence the process of purchasing products and services. JEL:M31, M37. |
Description: | MOISE, Daniel, POPESCU, Maria Loredana, OANCEA NEGESCU, Mihaela Diana. Influenţa reţelelor de socializare asupra vânzărilor. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 149-153. ISBN 978-9975-75-968-7. |
URI: | http://irek.ase.md:80/xmlui/handle/1234567890/201 |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Moise-D_Popescu-M-L_Oancea Negescu-M-D_conf_09.19_teze.pdf | 853.27 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.