Influenţa reţelelor de socializare asupra vânzărilor

Abstract

The need of communication has never been greater in our today lives. In this study we are trying to reveal if potential customers they think is reliable and they take into consideration of purchasing products that are promoted on social media networks. Social media networks have grown in power an influence over the last years as never before, reaching over 3.4 billion unique users worldwide. They can be consider a truly catalyst of communication. The study represents a desk research regarding how social media networks influence the process of purchasing products and services. JEL:M31, M37.