Изучение эффективности участия компании в выставках

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/1234567890/198

Title:	Изучение эффективности участия компании в выставках
Authors:	Cartavih, Tatiana Solomatin, Ala Ţurcan, Natalia
Keywords:	exhibition financial efficiency intangible returns exhibitor
Issue Date:	Sep-2019
Publisher:	ASEM
Abstract:	The exhibition is an effective marketing tool. Many companies do not analyze the effectiveness of participation in exhibitions. This leads to the likelihood of repeating errors. The authors proposed a comprehensive approach to assessing the effectiveness of the exhibition activities of the company. This article may be useful to specialists in the field of exhibition business, students and masters. JEL:M5, M21.
Description:	CARTAVIH, Tatiana, SOLOMATIN, Ala, ŢURCAN, Natalia. Изучение эффективности участия компании в выставках. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 132-136. ISBN 978-9975-75-968-7.
URI:	http://irek.ase.md:80/xmlui/handle/1234567890/198
Appears in Collections:	2.Articole

Files in This Item:

File	Description	Size	Format
Cartavih-T_Solomatin-A_Turcanu-N_conf_09.19_teze.pdf		375.25 kB	Adobe PDF	View/Open

DSpace JSPUI