Изучение эффективности участия компании в выставках

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DC Field	Value	Language
dc.contributor.author	Cartavih, Tatiana	-
dc.contributor.author	Solomatin, Ala	-
dc.contributor.author	Ţurcan, Natalia	-
dc.date.accessioned	2020-02-25T11:04:04Z	-
dc.date.available	2020-02-25T11:04:04Z	-
dc.date.issued	2019-09	-
dc.identifier.uri	http://irek.ase.md:80/xmlui/handle/1234567890/198	-
dc.description	CARTAVIH, Tatiana, SOLOMATIN, Ala, ŢURCAN, Natalia. Изучение эффективности участия компании в выставках. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 132-136. ISBN 978-9975-75-968-7.	en_US
dc.description.abstract	The exhibition is an effective marketing tool. Many companies do not analyze the effectiveness of participation in exhibitions. This leads to the likelihood of repeating errors. The authors proposed a comprehensive approach to assessing the effectiveness of the exhibition activities of the company. This article may be useful to specialists in the field of exhibition business, students and masters. JEL:M5, M21.	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	exhibition	en_US
dc.subject	financial efficiency	en_US
dc.subject	intangible returns	en_US
dc.subject	exhibitor	en_US
dc.title	Изучение эффективности участия компании в выставках	en_US
dc.type	Article	en_US
Appears in Collections:	2.Articole

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