DSpace JSPUI
DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Learn More
Please use this identifier to cite or link to this item:
https://irek.ase.md:443/xmlui/handle/1234567890/196| Title: | Particularităţile marketingului relaţional pe piaţa organizaţională |
| Authors: | Solomatin, Ala Vaculovschi, Elena Cartavih, Tatiana |
| Keywords: | marketing relationship marketing suppliers intercompany relationship relationship marketing |
| Issue Date: | Sep-2019 |
| Publisher: | ASEM |
| Abstract: | This article is about marketing relationships in the industrial market. The definition of relationship marketing is considered, a classification of North American relationship marketing is proposed, North European and British scientific schools. The key features of marketing relationships in the industrial market are presented in national practice. JEL: М31. |
| Description: | SOLOMATIN, Ala, VACULOVSCHI, Elena, CARTAVIH, Tatiana. Particularităţile marketingului relaţional pe piaţa organizaţională. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 115-121. ISBN 978-9975-75-968-7. |
| URI: | http://irek.ase.md:80/xmlui/handle/1234567890/196 |
| Appears in Collections: | 2.Articole |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Solomatin-A_Vaculovschi-E_Cartavih-T_conf_09.19_teze.pdf | 531.71 kB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.