Abstract:
This article is about marketing relationships in the industrial market. The definition of relationship marketing is considered, a classification of North American relationship marketing is proposed, North European and British scientific schools. The key features of marketing relationships in the industrial market are presented in national practice. JEL: М31.
Description:
SOLOMATIN, Ala, VACULOVSCHI, Elena, CARTAVIH, Tatiana. Particularităţile marketingului relaţional pe piaţa organizaţională. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 115-121. ISBN 978-9975-75-968-7.
