Factori consideraţi în procesul de alegere a instituţiei de învăţământ superior cu profil economic

Abstract

Given the growing competition in the higher education market in the Republic of Moldova, universities are forced to develop competitive marketing strategies for attracting and retaining students. To be successful in this endeavor, the university management must know the reasons and factors which impact potential students’ choice. This research is to examine key-factors that influencing student’s behavior in decision making of choosing economic higher education institution. JEL: M31, M37, I23.