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Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/1234567890/195
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dc.contributor.authorŞişcan, Ecaterina-
dc.contributor.authorZgherea, Georgetta-
dc.date.accessioned2020-02-25T10:53:20Z-
dc.date.available2020-02-25T10:53:20Z-
dc.date.issued2019-09-
dc.identifier.urihttp://irek.ase.md:80/xmlui/handle/1234567890/195-
dc.descriptionŞIŞCAN, Ecaterina, ZGHEREA, Georgetta. Factori consideraţi în procesul de alegere a instituţiei de învăţământ superior cu profil economic. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 109-114. ISBN 978-9975-75-968-7.en_US
dc.description.abstractGiven the growing competition in the higher education market in the Republic of Moldova, universities are forced to develop competitive marketing strategies for attracting and retaining students. To be successful in this endeavor, the university management must know the reasons and factors which impact potential students’ choice. This research is to examine key-factors that influencing student’s behavior in decision making of choosing economic higher education institution. JEL: M31, M37, I23.en_US
dc.language.isootheren_US
dc.publisherASEMen_US
dc.subjecthigher education institutionen_US
dc.subjecteducational marketingen_US
dc.subjectstudent’s behavioren_US
dc.titleFactori consideraţi în procesul de alegere a instituţiei de învăţământ superior cu profil economicen_US
dc.typeArticleen_US
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