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Title: | Particularităţile planificării afacerilor pentru publicaţiile periodice |
Authors: | Parfentiev, Ala Parfentiev, Boris |
Keywords: | business planning business plan types of business plan marketing plan financial plan logistics |
Issue Date: | 2014 |
Publisher: | Academia de Studii Economice a Moldovei |
Series/Report no.: | Analele ASEM, ediţia a XII-a;Nr.1 / 2014 |
Abstract: | The peculiarities of business planning of newspaper activities are studied. Particular attention is paid to methodological approaches to develop main sections of the business plan, such as market analysis, a marketing plan and a financial plan related to the peculiarities of newspaper printing. Conclusions are made about the need and possibility of its development and usage in the practice of planning national newspapers. |
Description: | Publicat in: Analele Academiei de Studii Economice a Moldovei : Ed. a 12-a / Acad. de Studii Econ. a Moldovei ; col. red.: Grigore Belostecinic. – Chişinău : ASEM, 2014 – . ISBN 978-9975-75-649-5.– ISSN 1857-1433. Nr 1/2014. – 2014. – 390 p. : fig., tab. – Texte : lb. rom., engl. – Rez.: lb. rom., engl., fr. – Bibliogr. la sfârşitul art. şi în subsol.– ISBN 978-9975-75-681-5. [33+657]:378.633(478-25)(082)=135.1=111 |
URI: | http://irek.ase.md:80/xmlui/handle/123456789/90 |
ISBN: | 978-9975-75-649-5 |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
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Parfentiev_A-Parfentiev_B.pdf | 298.2 kB | Adobe PDF | ![]() View/Open |
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