Particularităţile planificării afacerilor pentru publicaţiile periodice

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Title:	Particularităţile planificării afacerilor pentru publicaţiile periodice
Authors:	Parfentiev, Ala Parfentiev, Boris
Keywords:	business planning business plan types of business plan marketing plan financial plan logistics
Issue Date:	2014
Publisher:	Academia de Studii Economice a Moldovei
Series/Report no.:	Analele ASEM, ediţia a XII-a;Nr.1 / 2014
Abstract:	The peculiarities of business planning of newspaper activities are studied. Particular attention is paid to methodological approaches to develop main sections of the business plan, such as market analysis, a marketing plan and a financial plan related to the peculiarities of newspaper printing. Conclusions are made about the need and possibility of its development and usage in the practice of planning national newspapers.
Description:	Publicat in: Analele Academiei de Studii Economice a Moldovei : Ed. a 12-a / Acad. de Studii Econ. a Moldovei ; col. red.: Grigore Belostecinic. – Chişinău : ASEM, 2014 – . ISBN 978-9975-75-649-5.– ISSN 1857-1433. Nr 1/2014. – 2014. – 390 p. : fig., tab. – Texte : lb. rom., engl. – Rez.: lb. rom., engl., fr. – Bibliogr. la sfârşitul art. şi în subsol.– ISBN 978-9975-75-681-5. [33+657]:378.633(478-25)(082)=135.1=111
URI:	http://irek.ase.md:80/xmlui/handle/123456789/90
ISBN:	978-9975-75-649-5
Appears in Collections:	2.Articole

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