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IREK – AESM: Institutional Repository of Economic Knowledge
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Şcoala doctorală
5. Stiinte sociale si economice
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2022
Imaginea ca factor de creștere a competitivității întreprinderii pe piață. Teză de doctor în științe economice.
Malancea, Iurie
2022
Imaginea ca factor de creștere a competitivității întreprinderii pe piață. Rezumatul tezei de doctor în științe economice.
Malancea, Iurie
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Malancea, Iurie
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Malancea, Iurie
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avantaj competitiv
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brand
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competitivitate
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comunicări integrate
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identitate
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marketing
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metode de măsurare
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Republica Moldova
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strategii competitive
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2022
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