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DC Field | Value | Language |
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dc.contributor.author | Andreica, Romulus | - |
dc.contributor.author | Popescu, Loredana Maria | - |
dc.contributor.author | Craus, Daniel | - |
dc.date.accessioned | 2018-06-14T07:22:33Z | - |
dc.date.available | 2018-06-14T07:22:33Z | - |
dc.date.issued | 2017-09 | - |
dc.identifier.uri | http://irek.ase.md:80/xmlui/handle/123456789/466 | - |
dc.description | Publicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 73-76. - Bibliogr.: p. 76 (6 tit.). E-ISBN 978-9975-75-893-2. | en_US |
dc.description.abstract | Events have known a massive development stage once technology really took off but also the increase in people life quality contributed to this. Marketing development and its orientation towards satisfying consumers led to a greater concern from business and non-business entities over the individual client. A greater need to communicate with them and know them better helped create methods of reasoning with them without causing any discomfort. JEL CLASSIFICATION: M3, M37 | en_US |
dc.language.iso | other | en_US |
dc.publisher | ASEM | en_US |
dc.subject | marketing | en_US |
dc.subject | events | en_US |
dc.subject | society marketing | en_US |
dc.title | Marketingul evenimentelor | en_US |
dc.type | Article | en_US |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
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Andreica-R_Popescu-L-M_Craus-D_conf_septembrie_2017_vol_1.pdf | 278.05 kB | Adobe PDF | ![]() View/Open |
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