DSpace JSPUI
DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Learn More
Please use this identifier to cite or link to this item:
https://irek.ase.md:443/xmlui/handle/123456789/466| Title: | Marketingul evenimentelor |
| Authors: | Andreica, Romulus Popescu, Loredana Maria Craus, Daniel |
| Keywords: | marketing events society marketing |
| Issue Date: | Sep-2017 |
| Publisher: | ASEM |
| Abstract: | Events have known a massive development stage once technology really took off but also the increase in people life quality contributed to this. Marketing development and its orientation towards satisfying consumers led to a greater concern from business and non-business entities over the individual client. A greater need to communicate with them and know them better helped create methods of reasoning with them without causing any discomfort. JEL CLASSIFICATION: M3, M37 |
| Description: | Publicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 73-76. - Bibliogr.: p. 76 (6 tit.). E-ISBN 978-9975-75-893-2. |
| URI: | http://irek.ase.md:80/xmlui/handle/123456789/466 |
| Appears in Collections: | 2.Articole |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Andreica-R_Popescu-L-M_Craus-D_conf_septembrie_2017_vol_1.pdf | 278.05 kB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.