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https://irek.ase.md:443/xmlui/handle/123456789/4568| Title: | Features of Promoting Tourist Services on the Market of the Republic of Moldova |
| Other Titles: | Особенности продвижения туристических услуг на рынке Республики Молдова |
| Authors: | Țurcan, Ecaterina |
| Keywords: | tourism promotion Republic of Moldova digital marketing cultural tourism wine tourism marketing strategies tourist market |
| Issue Date: | Apr-2025 |
| Publisher: | ASEM |
| Abstract: | The article analyzes the features of promoting tourism services in the market of the Republic of Moldova. The tourism sector in Moldova faces various problems, at the same time, the Republic of Moldova has significant potential for the development of cultural, wine and ecotourism, which can contribute to the economic growth of the country and enhance its international image. The article provides a comparative analysis of the marketing methods used in promoting tourism services. Recommendations for improving marketing strategies and increasing the effectiveness of advertising activities are also presented. CZU: 338.486(478); JEL: L83, M31, Z32 |
| Description: | ȚURCAN, Ecaterina. Features of Promoting Tourist Services on the Market of the Republic of Moldova = Особенности продвижения туристических услуг на рынке Республики Молдова. Online. Coord. șt.: Elena RAILEAN. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 23-a: Lucrări ştiinţifice, 11-12 aprilie 2025. Chişinău: SEP ASEM, 2025, vol. 1, pp. 176-179. ISBN 978-9975-168-36-6 (PDF). Disponibil: https://doi.org/10.53486/sstc2025.v1.40 |
| URI: | https://irek.ase.md:443/xmlui/handle/123456789/4568 |
| Appears in Collections: | 2.Articole |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Simpozion TC 2025_Vol 1_pp 176-179.pdf | 466.86 kB | Adobe PDF | View/Open |
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