Sustainability and Competitiveness of Tourism in the Republic of Moldova: Challenges and Opportunities

Abstract

The tourism sector in the Republic of Moldova holds significant potential for economic growth, job creation, and regional development. However, its sustainable and competitive expansion faces multiple challenges, including inadequate infrastructure, limited international promotion, and environmental concerns. This study evaluates key tourism indicators, highlights sectoral challenges, and identifies opportunities for sustainable development. The findings emphasize the need for balanced resource utilization, investment in infrastructure, digitalization, and strategic marketing. Strengthening Moldova’s position as an attractive destination requires integrated policies, international collaborations, and support for ecotourism initiatives. CZU: 338.48(478); JEL: Z32, Z33, O11, M13, M38