Risk Management in the Sales Process at “Bicomplex-Construct” SRL

Abstract

In today’s rapidly changing environment, businesses face increasing challenges due to economic fluctuations, market competition, and operational risks. Effective risk management in sales has become a crucial aspect for companies striving to maintain stability and growth. Identifying potential risks, implementing preventive strategies, and leveraging digital tools for monitoring and decision-making are key factors in ensuring business continuity. Companies that integrate risk management into their sales processes can optimize efficiency, reduce financial losses, and strengthen their market position, ultimately achieving long-term success. This paper is intended for the analysis of internal risks within the company “Bicomplex Construct.” CZU: 658.8:005.334; JEL: D81, M31, L74, G32