The Role of Innovation and Technology in Supporting Economic Values at the Microeconomic Level in Enterprises

Abstract

This article examines the impact of innovation on business competitiveness and how technological investments contribute to increasing added value at the microeconomic level. By analyzing specific cases from the Republic of Moldova, the study highlights how companies have enhanced their market position through technological modernization and digital transformation. The research employs qualitative methods, including case studies of companies that have adopted innovative solutions, and quantitative analyses to assess the correlation between technological investments and economic performance. The findings underscore the necessity for strategic technological investments to ensure sustainable business growth and economic resilience. CZU: 005.591.6:334.72(478); JEL: O31, O32