Artificial Intelligence in Human Resources: Opportunity Or Risk?

Abstract

This paper explores the transformative impact of Artificial Intelligence (AI) on Human Resources (HR) processes. As organizations increasingly adopt AI to streamline recruitment, performance evaluation, and employee integration, this study investigates both the opportunities and risks associated with this shift. Using a qualitative analysis of platforms like HIBob and the practices of global corporations (Unilever, Amazon, IBM), the research highlights enhanced efficiency, time-saving benefits, and data-driven decision-making as key advantages. However, ethical dilemmas, data bias, and the loss of human intuition remain critical challenges. The research concludes that AI, when used responsibly, can be a powerful ally in HR - not to replace people, but to support better human decisions. CZU: 004.89:005.95/.96; JEL: M12, O33, J24