Innovational Marketing: Analysis of the Innovative Ecosystem in the Republic of Moldova

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/123456789/3934

Title:	Innovational Marketing: Analysis of the Innovative Ecosystem in the Republic of Moldova
Other Titles:	Marketingul inovațional: analiza ecosistemul de inovare în Republica Moldova
Authors:	Savciuc, Maria
Keywords:	innovational marketing strategy innovation technologies
Issue Date:	Apr-2024
Publisher:	SEP ASEM
Abstract:	Inovational marketing it's a new approach of classic marketing and involves implementing of inovational tehnology in enterprise activity. The basic principes of inovational marketing are: complet research of market, demand, preferences of consumer innovators, adjustment of supply innovative product to market requirements; impact on market and demand in producer's benifit of inovational produces. CZU: 339.138:001.895(478); JEL: M31, O30, O31, O32, Q55
Description:	SAVCIUC, Maria. Innovational Marketing: Analysis of the Innovative Ecosystem in the Republic of Moldova = Marketingul inovațional: analiza ecosistemul de inovare în Republica Moldova. Online. Coord. șt.: Liliana SAHARNEAN. In: Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a, 26-27 aprilie 2024. Culegere de lucrări știinţifice. Chişinău: SEP ASEM, 2024, vol. 1, pp. 253-255. ISBN 978-9975-168-08-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2024.v1.55
URI:	https://irek.ase.md:443/xmlui/handle/123456789/3934
ISBN:	978-9975-168-08-3 (PDF)
Appears in Collections:	2.Articole

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Pages from Vol 1 simpozion TC 26-27 aprilie 2024 ASEM_p253-255.pdf		489.51 kB	Adobe PDF	View/Open

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