Strategies and Tools for Attracting Male Audience to Cosmetic Products

Abstract

This article will examine the attitudes and consumption of male cosmetic products on the market of the Republic of Moldova. The topic of men's use of cosmetics has become increasingly relevant in recent years, as more and more people attach great importance to their appearance and grooming. The purpose of this work is to study men's consumption and interest in cosmetics, and to identify the most successful strategies and tools to stimulate interest in cosmetics. To explore this topic, the author conducted a survey on online platforms about men's attitudes towards cosmetics and lipstick. The results showed that men aged 18-24 are more likely to use lipstick than men of other ages. CZU: 339.138:665.58-055.1; JEL: M31