Strategies and Tools for Attracting Male Audience to Cosmetic Products

Shakhnov, Iulia

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/123456789/3930

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DC Field	Value	Language
dc.contributor.author	Shakhnov, Iulia	-
dc.date.accessioned	2025-04-07T07:46:26Z	-
dc.date.available	2025-04-07T07:46:26Z	-
dc.date.issued	2024-04	-
dc.identifier.isbn	978-9975-168-08-3 (PDF)	-
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/3930	-
dc.description	SHAKHNOV, Iulia. Strategies and Tools for Attracting Male Audience to Cosmetic Products = Стратегии и инструменты привлечения мужской аудитории к косметическим продуктам. Online. Coord. șt.: Lidia MITNITCAIA. In: Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a, 26-27 aprilie 2024. Culegere de lucrări știinţifice. Chişinău: SEP ASEM, 2024, vol. 1, pp. 245-248. ISBN 978-9975-168-08-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2024.v1.53	en_US
dc.description.abstract	This article will examine the attitudes and consumption of male cosmetic products on the market of the Republic of Moldova. The topic of men's use of cosmetics has become increasingly relevant in recent years, as more and more people attach great importance to their appearance and grooming. The purpose of this work is to study men's consumption and interest in cosmetics, and to identify the most successful strategies and tools to stimulate interest in cosmetics. To explore this topic, the author conducted a survey on online platforms about men's attitudes towards cosmetics and lipstick. The results showed that men aged 18-24 are more likely to use lipstick than men of other ages. CZU: 339.138:665.58-055.1; JEL: M31	en_US
dc.language.iso	other	en_US
dc.publisher	SEP ASEM	en_US
dc.subject	research	en_US
dc.subject	survey	en_US
dc.subject	men	en_US
dc.subject	cosmetics	en_US
dc.subject	lipstick	en_US
dc.subject	promotional tools	en_US
dc.title	Strategies and Tools for Attracting Male Audience to Cosmetic Products	en_US
dc.title.alternative	Стратегии и инструменты привлечения мужской аудитории к косметическим продуктам	en_US
dc.type	Article	en_US
Appears in Collections:	2.Articole

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Pages from Vol 1 simpozion TC 26-27 aprilie 2024 ASEM_p245-248.pdf		377.72 kB	Adobe PDF	View/Open

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