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Title: | Comparative analysis of the company slogans in the Republic of Moldova |
Other Titles: | Analiza comparativă a sloganelor companiilor din Republica Moldova |
Authors: | Tonu, Nicoleta |
Keywords: | slogans company originality criteria experiment |
Issue Date: | Apr-2022 |
Publisher: | ASEM |
Abstract: | The topicality of the study lies in the role of a slogan in achieving the strategic objectives of a company. The purpose of the research is to determine whether companies in the Republic of Moldova have ignored the stage of choosing a good slogan that currently represents them. The experiment was used as a research method. Results: Following the research, the analyzed slogans were ranked according to the grades given by the respondents. CZU: 659.123:334.72(478); JEL: D84, M13, M31; DOI: https://doi.org/10.53486/9789975359030.42 |
Description: | TONU, Nicoleta. Comparative analysis of the company slogans in the Republic of Moldova = Analiza comparativă a sloganelor companiilor din Republica Moldova. Coord. șt.: SAHARNEAN, Liliana. In: Simpozion Ştiinţific Internațional al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 2, pp. 203-207. ISBN 978-9975-3590-3-0 (PDF). |
URI: | https://irek.ase.md:443/xmlui/handle/123456789/2556 |
ISBN: | 978-9975-3590-3-0 (PDF) |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
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Simp_tinerilor_cercet_8-9 aprilie 2022 Vol_2_p203-207.pdf | 539.99 kB | Adobe PDF | View/Open |
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