1. IREK – AESM: Institutional Repository of Economic Knowledge
  2. Facultatea Business şi Administrarea Afacerilor
  3. 2.Articole
Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/123456789/2556
Full metadata record
DC FieldValueLanguage
dc.contributor.authorTonu, Nicoleta
dc.date.accessioned2023-03-13T12:49:42Z
dc.date.available2023-03-13T12:49:42Z
dc.date.issued2022-04
dc.identifier.isbn978-9975-3590-3-0 (PDF)
dc.identifier.urihttps://irek.ase.md:443/xmlui/handle/123456789/2556
dc.descriptionTONU, Nicoleta. Comparative analysis of the company slogans in the Republic of Moldova = Analiza comparativă a sloganelor companiilor din Republica Moldova. Coord. șt.: SAHARNEAN, Liliana. In: Simpozion Ştiinţific Internațional al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 2, pp. 203-207. ISBN 978-9975-3590-3-0 (PDF).en_US
dc.description.abstractThe topicality of the study lies in the role of a slogan in achieving the strategic objectives of a company. The purpose of the research is to determine whether companies in the Republic of Moldova have ignored the stage of choosing a good slogan that currently represents them. The experiment was used as a research method. Results: Following the research, the analyzed slogans were ranked according to the grades given by the respondents. CZU: 659.123:334.72(478); JEL: D84, M13, M31; DOI: https://doi.org/10.53486/9789975359030.42en_US
dc.language.isootheren_US
dc.publisherASEMen_US
dc.subjectslogansen_US
dc.subjectcompanyen_US
dc.subjectoriginalityen_US
dc.subjectcriteriaen_US
dc.subjectexperimenten_US
dc.titleComparative analysis of the company slogans in the Republic of Moldovaen_US
dc.title.alternativeAnaliza comparativă a sloganelor companiilor din Republica Moldovaen_US
dc.typeArticleen_US
Appears in Collections:2.Articole

Files in This Item:
File Description SizeFormat 
Simp_tinerilor_cercet_8-9 aprilie 2022 Vol_2_p203-207.pdf539.99 kBAdobe PDFThumbnail
View/Open
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.