Comparative analysis of the company slogans in the Republic of Moldova

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/123456789/2556

Title:	Comparative analysis of the company slogans in the Republic of Moldova
Other Titles:	Analiza comparativă a sloganelor companiilor din Republica Moldova
Authors:	Tonu, Nicoleta
Keywords:	slogans company originality criteria experiment
Issue Date:	Apr-2022
Publisher:	ASEM
Abstract:	The topicality of the study lies in the role of a slogan in achieving the strategic objectives of a company. The purpose of the research is to determine whether companies in the Republic of Moldova have ignored the stage of choosing a good slogan that currently represents them. The experiment was used as a research method. Results: Following the research, the analyzed slogans were ranked according to the grades given by the respondents. CZU: 659.123:334.72(478); JEL: D84, M13, M31; DOI: https://doi.org/10.53486/9789975359030.42
Description:	TONU, Nicoleta. Comparative analysis of the company slogans in the Republic of Moldova = Analiza comparativă a sloganelor companiilor din Republica Moldova. Coord. șt.: SAHARNEAN, Liliana. In: Simpozion Ştiinţific Internațional al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 2, pp. 203-207. ISBN 978-9975-3590-3-0 (PDF).
URI:	https://irek.ase.md:443/xmlui/handle/123456789/2556
ISBN:	978-9975-3590-3-0 (PDF)
Appears in Collections:	2.Articole

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