Digital marketing - a comprehensive tool for the promotion of literature among young people

Codrean, Violeta

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/123456789/2550

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DC Field	Value	Language
dc.contributor.author	Codrean, Violeta	-
dc.date.accessioned	2023-03-13T12:25:14Z	-
dc.date.available	2023-03-13T12:25:14Z	-
dc.date.issued	2022-04	-
dc.identifier.issn	978-9975-3590-3-0 (PDF)	-
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/2550	-
dc.description	CODREAN, Violeta. Digital marketing - a comprehensive tool for the promotion of literature among young people = Marketingul digital – instrument comprehensiv de promovare a literaturii în rândul tinerilor. Coord. șt.: JOMIR, Eudochia. In: Simpozion Ştiinţific Internațional al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 2, pp. 173-178. ISBN 978-9975-3590-3-0 (PDF).	en_US
dc.description.abstract	From ancient times, the book is an essential tool for changing mindsets that contribute to the evolution of mankind, cultivating an interest in reading conditioning humanity to progress and innovation. In the current context, there are minimal levels of interest in young people, compared to reading, which is largely due to technological development and the position of a student who attracts intense study in the chosen field of specialization. Due to the evolution of social networks and the increased interest of marketers for these applications, we started researching the impact of promoting (positive or negative) reading on Instagram, as an alternative to increase interest in reading. CZU: 339.138:004.738.5; JEL: M31; DOI: https://doi.org/10.53486/9789975359030.36	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	digital marketing	en_US
dc.subject	social media marketing	en_US
dc.subject	reading	en_US
dc.subject	internet	en_US
dc.subject	website	en_US
dc.subject	sociological research	en_US
dc.subject	students	en_US
dc.title	Digital marketing - a comprehensive tool for the promotion of literature among young people	en_US
dc.title.alternative	Marketingul digital – instrument comprehensiv de promovare a literaturii în rândul tinerilor	en_US
dc.type	Article	en_US
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