The role of emotional marketing for an enterprise

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/123456789/2549

Title:	The role of emotional marketing for an enterprise
Other Titles:	Rolul marketingului emoțional pentru o întreprindere
Authors:	Darie, Tatiana
Keywords:	emotion emotional marketing techniques promotion campaigns promotional messages emotional Branding
Issue Date:	Apr-2022
Publisher:	ASEM
Abstract:	For attracting customers, companies have begun to use emotional marketing. Emotional marketing through a singular emotion, like happiness, sadness, anger, or fear makes the clients notice, remember, share and buy goods. The objective of this research is to determine the importance of using emotional marketing techniques to ensure the success of companies. CZU: 339.138:159.942; JEL: M3, M31, M37; DOI: https://doi.org/10.53486/9789975359030.35
Description:	DARIE, Tatiana. The role of emotional marketing for an enterprise = Rolul marketingului emoțional pentru o întreprindere. Coord. șt.: SAHARNEAN, Liliana. In: Simpozion Ştiinţific Internațional al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 2, pp. 169-172. ISBN 978-9975-3590-3-0 (PDF).
URI:	https://irek.ase.md:443/xmlui/handle/123456789/2549
ISBN:	978-9975-3590-3-0 (PDF)
Appears in Collections:	2.Articole

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