The role of emotional marketing for an enterprise

Darie, Tatiana

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/123456789/2549

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DC Field	Value	Language
dc.contributor.author	Darie, Tatiana
dc.date.accessioned	2023-03-13T12:21:51Z
dc.date.available	2023-03-13T12:21:51Z
dc.date.issued	2022-04
dc.identifier.isbn	978-9975-3590-3-0 (PDF)
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/2549
dc.description	DARIE, Tatiana. The role of emotional marketing for an enterprise = Rolul marketingului emoțional pentru o întreprindere. Coord. șt.: SAHARNEAN, Liliana. In: Simpozion Ştiinţific Internațional al Tinerilor Cercetători, (8-9 aprilie 2022) [online]: Culegere de lucrări ştiinţifice. Ediţia a 20-a. Chişinău: ASEM, 2022, vol. 2, pp. 169-172. ISBN 978-9975-3590-3-0 (PDF).	en_US
dc.description.abstract	For attracting customers, companies have begun to use emotional marketing. Emotional marketing through a singular emotion, like happiness, sadness, anger, or fear makes the clients notice, remember, share and buy goods. The objective of this research is to determine the importance of using emotional marketing techniques to ensure the success of companies. CZU: 339.138:159.942; JEL: M3, M31, M37; DOI: https://doi.org/10.53486/9789975359030.35	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	emotion	en_US
dc.subject	emotional marketing techniques	en_US
dc.subject	promotion campaigns	en_US
dc.subject	promotional messages	en_US
dc.subject	emotional Branding	en_US
dc.title	The role of emotional marketing for an enterprise	en_US
dc.title.alternative	Rolul marketingului emoțional pentru o întreprindere	en_US
dc.type	Article	en_US
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