The mass media and its role in the formation of moral values in a society

Abstract

The increasing imposition of digitalization as a vital element of the life of each individual, determines the indispensability of analyzing the balance between facilities on the one hand and the disadvantages of the media on society. This review reflects the impact of media networks on the behavioral patterns adopted by citizens as members of society. Pursuing the goal of identifying measures to improve the degree of influence through social networks on public opinion, increase the quality of information circulated in the virtual environment and streamline spending time on online platforms. CZU: 659.3:316.752; JEL: Z13; DOI: https://doi.org/10.53486/9789975359030.27