Eco-innovation - promoter of the circular economy in the development of sustainable business

Abstract

Eco-innovation is any innovation that leads to significant progress towards the goal of sustainable development, by reducing the impact of production ways on the environment, by increasing the resilience of nature to environmental pressures or by achieving a more efficient and responsible use of natural resources. Eco-innovation is not only a technology change; it also includes the organizational, social and system innovations. Through the supports of new greening processes, technologies and green services of economic activities, the eco-innovation contributes to optimizing economic's growth potential of a country. All these greening activities respond to common challenges such as climate change or the depletion of resources and biodiversity. Eco-innovation is also an opportunity for businesses. The process of eco-innovation also enhances in country knowledge and skills, while increasing productive capacity and competitiveness of the economy. It reduces costs, helps attract new growth opportunities and strengthens the company's image towards customers. CZU: [001.895:504.06]:334.722(478); JEL: Q01; Q32; Q56; Q57.