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https://irek.ase.md:443/xmlui/handle/123456789/1573| Title: | Consumer preferences as a basis for positioning wine-making products in the regional market of the Atu Gagauzia |
| Authors: | Aricova, Liubov |
| Keywords: | positioning consumer preferences marketing research market segmentation |
| Issue Date: | 27-Aug-2021 |
| Publisher: | ASEM |
| Abstract: | The article focuses on the consumer preferences for specific wine brands, awareness of product labelling, as well as a system of marketing methods, strategies and tools, the use of which ensures the formation of alcoholic beverages brand by positioning the product in the regional market. JEL: M3. |
| Description: | ARICOVA, Liubov. Consumer preferences as a basis for positioning wine-making products in the regional market of the Atu Gagauzia. In: Development Through Research and Innovation - 2021 [online]: The 2nd International Scientific Conference: Online Conference for Researchers, PhD and Post-Doctoral Students, August 27th, 2021, Chişinău: Conference Proceedings. Chişinău, ASEM, 2021, pp. 10-15. ISBN 978-9975-155-54-0. |
| URI: | https://irek.ase.md:443/xmlui/handle/123456789/1573 |
| ISBN: | 978-9975-155-54-0 |
| Appears in Collections: | Publicații |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Aricova Liubov_Conference Proceedings_Conferinta 27 - august 2021_ASEM.pdf | 931.76 kB | Adobe PDF |  View/Open |
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