Please use this identifier to cite or link to this item:
https://irek.ase.md:443/xmlui/handle/123456789/1573
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Aricova, Liubov | - |
dc.date.accessioned | 2021-12-14T11:31:36Z | - |
dc.date.available | 2021-12-14T11:31:36Z | - |
dc.date.issued | 2021-08-27 | - |
dc.identifier.isbn | 978-9975-155-54-0 | - |
dc.identifier.uri | https://irek.ase.md:443/xmlui/handle/123456789/1573 | - |
dc.description | ARICOVA, Liubov. Consumer preferences as a basis for positioning wine-making products in the regional market of the Atu Gagauzia. In: Development Through Research and Innovation - 2021 [online]: The 2nd International Scientific Conference: Online Conference for Researchers, PhD and Post-Doctoral Students, August 27th, 2021, Chişinău: Conference Proceedings. Chişinău, ASEM, 2021, pp. 10-15. ISBN 978-9975-155-54-0. | en_US |
dc.description.abstract | The article focuses on the consumer preferences for specific wine brands, awareness of product labelling, as well as a system of marketing methods, strategies and tools, the use of which ensures the formation of alcoholic beverages brand by positioning the product in the regional market. JEL: M3. | en_US |
dc.language.iso | en | en_US |
dc.publisher | ASEM | en_US |
dc.subject | positioning | en_US |
dc.subject | consumer preferences | en_US |
dc.subject | marketing research | en_US |
dc.subject | market segmentation | en_US |
dc.title | Consumer preferences as a basis for positioning wine-making products in the regional market of the Atu Gagauzia | en_US |
dc.type | Article | en_US |
Appears in Collections: | Publicații |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Aricova Liubov_Conference Proceedings_Conferinta 27 - august 2021_ASEM.pdf | 931.76 kB | Adobe PDF | ![]() View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.