Мерчендайзинг как элемент стимулирования сбыта

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/123456789/1526

Title:	Мерчендайзинг как элемент стимулирования сбыта
Other Titles:	Merchandising as an element of sales promotion
Authors:	Rusnac, Reghina
Keywords:	merchandising marketing product display consumers sales promotion
Issue Date:	Apr-2021
Publisher:	ASEM
Abstract:	The article discusses the concept of "merchandising" as a marketing technology that effectively promotes sales. On the example of a textile store, the basic rules of merchandising are considered and recommendations are given to improve its efficiency. JEL: M31 – MARKETING.
Description:	RUSNAC, Reghina. Мерчендайзинг как элемент стимулирования сбыта = Merchandising as an element of sales promotion. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 122-124. ISBN 978-9975-155-43-4.
URI:	https://irek.ase.md:443/xmlui/handle/123456789/1526
ISBN:	978-9975-155-43-4
Appears in Collections:	2.Articole

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RUSNAC Reghina_Simpozion_16-17 aprilie 2021 Vol.3.pdf		672.12 kB	Adobe PDF	View/Open

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