Мерчендайзинг как элемент стимулирования сбыта

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/123456789/1526

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DC Field	Value	Language
dc.contributor.author	Rusnac, Reghina	-
dc.date.accessioned	2021-12-10T09:21:18Z	-
dc.date.available	2021-12-10T09:21:18Z	-
dc.date.issued	2021-04	-
dc.identifier.isbn	978-9975-155-43-4	-
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/1526	-
dc.description	RUSNAC, Reghina. Мерчендайзинг как элемент стимулирования сбыта = Merchandising as an element of sales promotion. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 122-124. ISBN 978-9975-155-43-4.	en_US
dc.description.abstract	The article discusses the concept of "merchandising" as a marketing technology that effectively promotes sales. On the example of a textile store, the basic rules of merchandising are considered and recommendations are given to improve its efficiency. JEL: M31 – MARKETING.	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	merchandising	en_US
dc.subject	marketing	en_US
dc.subject	product display	en_US
dc.subject	consumers	en_US
dc.subject	sales promotion	en_US
dc.title	Мерчендайзинг как элемент стимулирования сбыта	en_US
dc.title.alternative	Merchandising as an element of sales promotion	en_US
dc.type	Article	en_US
Appears in Collections:	2.Articole

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