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Title: | Etica verde a marketingului în contextul tendințelor responsabilităţii sociale a întreprinderilor |
Other Titles: | Green marketing in the context of corporate social responsibility trends |
Authors: | Tabuncic, Simona Saharnean, Liliana |
Keywords: | ecomarketing green marketing ecology environmentally friendly social responsibility |
Issue Date: | Apr-2021 |
Publisher: | ASEM |
Abstract: | The current evolution of the demography, economy and ecological actions justifies the need for more and more outlined concerns about the application of green marketing within companies. As a company’s reputation is directly influenced by its actions, the concept of social responsibility is of interest in that it indirectly ensures a motivational profit, creating a particularly favorable image for the company. This working paper examines the importance of adopting organic marketing policies, as well as the interdependence between the "green" attitude of companies and the phenomenon of social responsibility. JEL: M14, M31, Q57. |
Description: | TABUNCIC, Simona, SAHARNEAN, Liliana. Etica verde a marketingului în contextul tendințelor responsabilităţii sociale a întreprinderilor = Green marketing in the context of corporate social responsibility trends. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 118-121. ISBN 978-9975-155-43-4. |
URI: | https://irek.ase.md:443/xmlui/handle/123456789/1525 |
ISBN: | 978-9975-155-43-4 |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
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TABUNCIC Simona_Simpozion_16-17 aprilie 2021 Vol.3.pdf | 750.11 kB | Adobe PDF | View/Open |
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