Etica verde a marketingului în contextul tendințelor responsabilităţii sociale a întreprinderilor

Abstract

The current evolution of the demography, economy and ecological actions justifies the need for more and more outlined concerns about the application of green marketing within companies. As a company’s reputation is directly influenced by its actions, the concept of social responsibility is of interest in that it indirectly ensures a motivational profit, creating a particularly favorable image for the company. This working paper examines the importance of adopting organic marketing policies, as well as the interdependence between the "green" attitude of companies and the phenomenon of social responsibility. JEL: M14, M31, Q57.