International Experience of Using Computer and Game Technology Tools in the Tourism Busines

Abstract

At present, humanity is living in a technological age, when new proposals for the development of tourism appear every day. One of these proposals is to combine tourism with one of the most relevant areas of human activity - computer and information technology. The introduction of IT technologies into the tourism sector will contribute to new innovative tourism products, accompanied by an improvement in the quality of service and personalization of future tourist routes. International experience in the use of digital tools in tourism has been analyzed: online booking systems, augmented and virtual reality, virtual tours, gamified platforms, and artificial intelligence. Modern tourists are quite demanding when it comes to organizing their vacations and need to have an emotional experience even before traveling through a virtual acquaintance with the place of rest or recreation. International experience in the use of digital technologies in the development of the tourism sector clearly demonstrates an increase in the attractiveness of tourist destinations and the competitiveness of the tourism business. UDC: 338.48:[004.78+004.8+004.946]; JEL: L83, L86, O33, Z33, M31