Abstract:
In a dynamic economic environment, companies in the telecommunications sector must adopt diversification and innovation strategies to maintain their competitiveness and meet market demands. This study examines the development model of Moldcell, focusing on expanding the product portfolio and implementing innovative solutions. Using market analysis, benchmarking, and financial performance evaluation methods, the research highlights the impact of innovations on the company’s position. Moldcell's main strategic directions include service digitalization, integration of 5G technology, and the development of B2B solutions. CZU: 621.395:001.895; JEL: O3, M1
Description:
CALIN, Feodosia. Development of Moldcell Company Through Product Diversification and Innovation = Dezvoltarea companiei Moldcell prin diversificareaproduselor și prin inovație. Online. Coord. șt.: Mariana SENDREA. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 23-a: Lucrări ştiinţifice, 11-12 aprilie 2025. Chişinău: SEP ASEM, 2025, vol. 1, pp. 37-40. ISBN 978-9975-168-36-6 (PDF). Disponibil: https://doi.org/10.53486/sstc2025.v1.06
