Abstract:
This article is an analysis of how startups are called to address ecological issues through innovation and sustainability, highlighting their importance not only for protecting the environment, but also for opening new business opportunities. Success factors for implementing green solutions in startups are examined and a case study of Pela Case is provided to illustrate how innovation and sustainability can lead to success in the green market. CZU: [001.895:334.72]:504.03; JEL: O3
Description:
MOSCALU, Daniela și Mihaela ZAMĂNEAGRĂ . Innovation and Sustainability in Startups: Analysis of Success Factors in the Implementation of Ecological Solutions = Inovație și sustenabilitate în startup-uri: analiza factorilor de succes în implementarea soluțiilor ecologice. Online. Coord. șt.: Tatiana BUCOS. In: Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a, 26-27 aprilie 2024. Culegere de lucrări ştiinţifice. Chişinău: SEP ASEM, 2024, vol. 2, pp. 211-213. ISBN 78-9975-168-09-0 (PDF). Disponibil: https://doi.org/10.53486/sstc2024.v2.49
