Shaping International Business under the Impact-Big Data: Chapter 1

Abstract

The research aims to identify and evaluate the impact of Big Data on international business strategies, operations, marketing processes and supply chain management. In addition, the research aims to identify the benefits and challenges of using Big Data in international business and provide practical recommendations for the effective management and use of Big Data in the context of economic globalisation. Researching the impact of Big Data on international business is important and exciting because it can help companies improve their performance and remain competitive in an increasingly digitalised world, while managing the challenges and risks associated with the use of Big Data.