Gradul de eficiență a tehnicilor de promovare pe social media și impactul lor asupra volumului de vânzări

Abstract

Due to the development of technologies and increasing the number of users on social media, a lot of companies choose promotional strategies for increasing the visibility of the company and of course for increasing the sales. At the moment the most popular promotional strategy on Instagram is the Reels, short and attractive videos, however in Moldova, this strategy is less known by people, but most of the agencies tend to find experts in Reels and to help them growing the audience and target the sales. DOI: https://doi.org/10.53486/sstc.v1.43; CZU: 659.1:658.8:004; JEL: M31