Abstract:
The environmental consumer behavioral model is a theory that attempts to explain how consumers make purchasing decisions regarding organic products. This model is based on several factors that influence the buying behavior of the consumer. This paper focuses on the consumer, who is considered an important participant in the market mechanism, as he is the bearer of demand, which, in turn, defines consumption as a distinct moment of social life. DOI: https://doi.org/10.53486/sstc.v1.34; CZU: 159.9:366.1:504; JEL: R11
Description:
FIODOROV, Daniela, ZAPLITNÎI, Ilie. Modelul comportamental al consumatorului de produse ecologice = The Behavioral Model of the Consumer of Ecological Products. Coord. șt.: CRISTAFOVICI, Profira. In: Simpozion Ştiinţific al Tinerilor Cercetători, (7-8 aprilie 2023) [online]: Culegere de lucrări ştiinţifice. Ediţia a 21-a. Chişinău: [S. n.], 2023, vol. 1, pp. 157-161. ISBN 978-9975-180-05-4.
