New communication technologies: opportunities and challenges

Abstract

The explosive development of new communication technologies and their widespread expansion have led to new concerns in interpersonal communication. New technologies involve useful tools for development and communication, but also new challenges, as adapting to new tools and ways of communication causes changes in form and substance at the overall level. In addition to the enormous possibilities that the emergence of new communication technologies has opened up at the communication level, numerous problems have arisen following their introduction. In other words, some acute problems related to the storage and management of information both inside and at the interface with the outside have been solved, but the introduction of new technologies has led to significant changes in configuration, climate and communication networks in organizations / institutions etc. Last but not least, there has been a need for people to adapt "on the fly" to new configurations and characteristics. New communication technologies are combined with other trends at the macrosocial level: globalization, intercultural communication, the decline of consumption patterns, the accelerated evolution of markets, changing lifestyles. The complex of trends that indicate global changes will influence the future and life in organizations / institutions. Challenges for communicators are linked to their ability to anticipate change from the outside and to proactively introduce change adaptation measures. Basically, communication has become the main variable for survival, longevity and institutional health: the development of a human team depends on its development. DOI: https://doi.org/10.53486/9789975155649.48; CZU: 316.77; JEL: A20, A22, D83