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Etica verde a marketingului în contextul tendințelor responsabilităţii sociale a întreprinderilor

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dc.contributor.author Tabuncic, Simona
dc.contributor.author Saharnean, Liliana
dc.date.accessioned 2021-12-10T08:33:58Z
dc.date.available 2021-12-10T08:33:58Z
dc.date.issued 2021-04
dc.identifier.isbn 978-9975-155-43-4
dc.identifier.uri https://irek.ase.md:443/xmlui/handle/123456789/1525
dc.description TABUNCIC, Simona, SAHARNEAN, Liliana. Etica verde a marketingului în contextul tendințelor responsabilităţii sociale a întreprinderilor = Green marketing in the context of corporate social responsibility trends. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 118-121. ISBN 978-9975-155-43-4. en_US
dc.description.abstract The current evolution of the demography, economy and ecological actions justifies the need for more and more outlined concerns about the application of green marketing within companies. As a company’s reputation is directly influenced by its actions, the concept of social responsibility is of interest in that it indirectly ensures a motivational profit, creating a particularly favorable image for the company. This working paper examines the importance of adopting organic marketing policies, as well as the interdependence between the "green" attitude of companies and the phenomenon of social responsibility. JEL: M14, M31, Q57. en_US
dc.language.iso other en_US
dc.publisher ASEM en_US
dc.subject ecomarketing en_US
dc.subject green marketing en_US
dc.subject ecology en_US
dc.subject environmentally friendly en_US
dc.subject social responsibility en_US
dc.title Etica verde a marketingului în contextul tendințelor responsabilităţii sociale a întreprinderilor en_US
dc.title.alternative Green marketing in the context of corporate social responsibility trends en_US
dc.type Article en_US


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