Abstract:
In order to manipulate the client flow in a business market, may it be a grocery store or a supermarket, the merchandiser has to know the proper way to manage it’s weak points and strong points regarding it’s space. Therefore, the merchandiser focuses on applied theories in practice and psychological factors. JEL: D7.
Description:
FRUNZA, Valeria. Dezvoltarea fluxului de clienți pe baza unui sistem de amenajare calitativ = Developing the Flow of Customers Based on a Qualitative Arrangement System. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 2, pp. 107-110. ISBN 978-9975-155-42-7.
