https://irek.ase.md:443/xmlui/handle/123456789/9 2026-06-06T02:51:16Z https://irek.ase.md:443/xmlui/handle/123456789/4927 Multimedia Services in University Libraries: International Best Practices and Analysis of ASEM Users’ Experiences Nicuță, Ina; Sîli, Natalia The rapid transformations driven by digitalization and the expansion of the online environment have fundamentally changed the way university libraries design and deliver their services. Over the past two decades, professional organizations such as the International Federation of Library Associations and Institutions (IFLA) and the American Library Association 165 (ALA) have outlined strategic directions for adapting libraries to the demands of the digital era, emphasizing open access, information literacy, and the development of modern multimedia infrastructures. In this context, libraries are no longer merely spaces for storing information but have evolved into digital hubs that facilitate access to electronic resources, online training, and research support. This article examines these international trends in relation to the local context of the Scientific Library of the Academy of Economic Studies of Moldova (ASEM), with a particular focus on the Multimedia Center. The evaluation of its services was conducted through a survey addressed to the academic community, aiming to identify users’ needs and expectations, frequency of multimedia infrastructure usage, satisfaction with access to electronic resources, and interest in digital guides and tutorials. The survey results highlight an increasing preference for online services and remotely accessible digital resources, confirming global trends toward the virtualization of information services. Respondents request a diversification of electronic resources, more advanced multimedia infrastructure, and interactive guidance and training tools, such as video tutorials or digital guides. The findings indicate that the shift from traditional face-to-face service models to hybrid or fully online models is positively perceived and better aligns with the current requirements of academic environments. The article concludes that integrating user feedback with international best practices forms the foundation for the continuous modernization of library services. Embracing digital technologies and strengthening multimedia services enhance library visibility and relevance, reinforcing its role as an active partner in education and research. The Scientific Library of ASEM is thus positioned as an academic support and innovation center, capable of meeting the challenges of the digital era and fostering an academic culture grounded in open access, flexibility, and inclusivity. JEL: I23, I28, L86 NICUȚĂ, Ina and Natalia SÎLI. Multimedia Services in University Libraries: International Best Practices and Analysis of ASEM Users’ Experiences. Online. In: Proceedings of the 29th International Scientific Conference Competitiveness and Innovation in the Knowledge Economy, Chișinău, Moldova, September 26-27, 2025. București: Editura ASE, 2026, pp. 915-921. ISSN 3100-5527. Disponibil: https://doi.org/10.24818/cike2025.116 2026-01-01T00:00:00Z https://irek.ase.md:443/xmlui/handle/123456789/4926 Developing the Digital Skills of Library Professionals in the Age of Artificial Intelligence Suvac, Natalia; Gudima, Ana At this stage in the development of society, artificial intelligence becomes a tool as familiar as a calculator or search system. The library sector is not an exception: in recent years, there has been a lot of discussion on the prospects and practices of introducing AI technologies into the activities of libraries. These changes pose new requirements for the professional training of specialists, especially with regard to the formation and development of digital competences. The modern librarian is not only a custodian and organizer of information resources, but also a mediator between the user, information technology and the digital environment. In this context, knowledge of data handling skills, understanding of algorithms for searching and processing information, as well as the ability to use digital platforms and intelligent services become key elements of professional competence. The article is an author’s understanding of current problems of digital skills of university librarians and an analysis of their possibilities for development under various forms of professional education with the use of new information technologies. The development of complex competencies related to the use of various online services, analytical tools and artificial intelligence tools comes to the fore. Special attention is given to the integration of librarians into the digital space of higher education. In the context of digitalization, universities are actively implementing electronic resources, distance learning platforms and intellectual assistants, librarians have the opportunity not only to accompany users in the process of searching for information, but also to act as mentors in mastering digital practices. The results of the study show that the development of digital skills of specialists is effectively achieved through a complex of forms of professional development: online courses, webinars, modular training programs and project activities. This approach allows individual educational trajectories to be taken into account, supports motivation for self-learning and forms a sustainable culture of digital professionalism. The development of digital competences of library professionals in the age of artificial intelligence is an essential condition for the successful transformation of libraries. It ensures their digital competitiveness and strengthens the role of librarians as mediators between information, technology and society. JEL: D83; I23; L86 SUVAC, Natalia and Ana GUDIMA. Developing the Digital Skills of Library Professionals in the Age of Artificial Intelligence. Online. In: Proceedings of the 29th International Scientific Conference Competitiveness and Innovation in the Knowledge Economy, Chișinău, Moldova, September 26-27, 2025. București: Editura ASE, 2026, pp. 909-914. ISSN 3100-5527. Disponibil: https://doi.org/10.24818/cike2025.115 2026-01-01T00:00:00Z https://irek.ase.md:443/xmlui/handle/123456789/4925 Artificial Intelligence in University Libraries: Technical, Ethical and Epistemological Challenges in the Context of Moldova Malaniuc, Angela; Sandu, Veronica Using artificial intelligence (AI) in university libraries creates new opportunities, but also brings many challenges that must be carefully looked at. This article looks at the technical, ethical and knowledge-related parts of this process, showing both the new possibilities of AI and its limits. When we talk about integrating smart technologies, we need to consider the hardware and software that supports them, how they can work together, and the quality of the information they use. The article talks about the risks of bias caused by algorithms, how personal data is protected and how information is chosen. These problems need clear rules to make sure users can trust the system. The text looks at how people know things and the challenges they face. AI is changing the way we understand knowledge and information, which means we need to improve our skills in finding and understanding information, and we also need to keep on learning. Librarians help people to use digital tools in the right way. Through hands-on workshops, online tutorials, and training sessions, libraries can support users in understanding the working principles of algorithms and maintaining their intellectual autonomy. The conclusions say that AI should not be seen as a replacement for human judgment. Instead, it should be seen as a useful tool for research and education. But this must be done in a way that follows strong ethical rules and is supported by the right institutions. So, university libraries can turn these problems into chances to make their role in the knowledge society stronger. JEL: D83, L86, O33, Z11, Z18 MALANIUC, Angela and Veronica SANDU. Artificial Intelligence in University Libraries: Technical, Ethical and Epistemological Challenges in the Context of Moldova. Online. In: Proceedings of the 29th International Scientific Conference Competitiveness and Innovation in the Knowledge Economy, Chișinău, Moldova, September 26-27, 2025. București: Editura ASE, 2026, pp. 903-908. ISSN 3100-5527. Disponibil: https://doi.org/10.24818/cike2025.114 2026-01-01T00:00:00Z https://irek.ase.md:443/xmlui/handle/123456789/4923 Relationship Marketing as a Tool for the Modernization of Library Services Railean, Еlena; Cheradi, Natalia The development of libraries is closely linked to the profound transformations of the digital society and the need to adapt quickly to the dynamics of the information market. Digitization, rising prices of information resources and increased competition from the online environment are both major challenges and opportunities for libraries. At the same time, the situation is complicated by factors such as insufficient state financial support, the ageing of human resources, the slow process of renewing collections and the increased costs of traditional and electronic resources. All these difficulties contribute to the migration of users to the Internet, where access to information is faster and more convenient, although they do not always guarantee its quality. In this context, libraries in the Republic of Moldova, especially university ones, use modern marketing, management and information technology tools to maintain their relevance and meet the needs of the academic community. Relationship marketing is becoming a key tool, able to support user loyalty, attract new audiences, strengthen institutional image and create innovative information products and services. In addition, by using fundraising strategies and engaging in projects, libraries can obtain additional resources for development and modernization. Thus, Relationship marketing is shaping up as a strategic platform for the development of university libraries, through which sustainable and beneficial relationships with users and institutional partners can be built. The application of this concept allows the modernization of library services and their active integration in the educational and scientific system, contributing to the creation of a synergistic framework for the dissemination and valorization of quality information. JEL: M31, D83, I23 RAILEAN, Еlena and Natalia CHERADI. Relationship Marketing as a Tool for the Modernization of Library Services. Online. In: Proceedings of the 29th International Scientific Conference Competitiveness and Innovation in the Knowledge Economy, Chișinău, Moldova, September 26-27, 2025. București: Editura ASE, 2026, pp. 895-902. ISSN 3100-5527. Disponibil: https://doi.org/10.24818/cike2025.113 2026-01-01T00:00:00Z