Influența ambalajului asupra deciziei consumătorului

Abstract

In a market economy with high competition, packaging products are promotional items. Without packaging, the goods would be messy and inefficient. The packaging represents an interface through which the consumer comes into direct contact. This is why the packaging should be designed to appeal to buyers and to promote the purchase document. The package was called "silent seller" of the product. It must ensure a positive visual impact. Thus, in order to have the chance to be bought by the consumer, a product must first be seen and be selectable from the whole of the products occupying the shelf. Packaging has become one of the most important criteria in choosing any product. Thus, we can say that packaging is more than one component of the product, it is a stand-alone product that requires special attention in design. Packages are indispensable elements in the production-transport-sales-marketing circuit, playing an important role in maintaining the quality characteristics of the goods. The safety of the product but also of the consumers has become a very important function of the packaging. JEL: M31, M37