Strategii de marketing a vânzărilor în perioada de pandemie COVID-19

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/1234567890/851

Title:	Strategii de marketing a vânzărilor în perioada de pandemie COVID-19
Authors:	Cojocaru, Nicoleta
Keywords:	economic crisis sales pandemic economy maintenance marketing strategies
Issue Date:	Jun-2020
Publisher:	ASEM
Abstract:	Current studies explain the crisis situation, which arose due to the COVID-19 pandemic in the Republic of Moldova. In this document, I’ll analyse the main marketing strategies, causes of the economic crisis, the affected areas, the consequences and the methods of maintenance the economy due the pandemic period at national level. JEL: M31, M21, M11, Q31
Description:	COJOCARU, Nicoleta. Strategii de marketing a vânzărilor în perioada de pandemie COVID-19. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 146-149. ISBN 978-9975-75-975-5.
URI:	http://irek.ase.md:80/xmlui/handle/1234567890/851
ISBN:	978-9975-75-975-5
Appears in Collections:	2.Articole

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