Analiza concurențială a pieții de mobilă din Republica Moldova

Abstract

The main purpose of this research is to gather and evaluate information from the companies involved in furniture industry in Republic of Moldova. Industries can change rapidly. As such, it is vital for any company to be aware of what is happening around them to remain competitive. Conducting through market research that focuses on furniture industry in Republic of Moldova can provide long-lasting benefits that include: competitive benchmarking and analysis, trends in the market, pricing strategies, ideas for new product development and strategy planning for new marketing campaigns. This analysis is based on following research methods: documenting, observing and evaluation of gathered information, statistics and indexes analysis. JEL: L11; L20; L68