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Title: | Franchisingul – modalitate eficientă de lansare în afacere. Perspectivele dezvoltării franchisingului în Republica Moldova |
Authors: | Pleșca, Andreea Caldare, Andreea |
Keywords: | franchising foreign franchises Moldovan franchises development perspectives |
Issue Date: | Jun-2020 |
Publisher: | ASEM |
Abstract: | Nowadays, the business world has reached a peak and a considerable success even though the contemporary markets are full of products and services. However, there is an easier and more efficient way of launching business through franchising which is a continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training, marketing and managing in return for a monetary consideration. The purpose of this research is to analyze the structure of a franchising business, the rights and obligations of the two parties, to emphasize their advantages and disadvantages and to demonstrate that franchising is a successful business with minimal risks, customers and well-known names from the beginning. Finally, we show how did this business system has been developed in the Republic of Moldova. JEL: L2, L26 |
Description: | PLEȘCA, Andreea, CALDARE, Andreea. Franchisingul – modalitate eficientă de lansare în afacere. Perspectivele dezvoltării franchisingului în Republica Moldova. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 88-90. ISBN 978-9975-75-975-5. |
URI: | http://irek.ase.md:80/xmlui/handle/1234567890/834 |
ISBN: | 978-9975-75-975-5 |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
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Plesca_A_Caldare_A_SIMPOZION_19-20_iunie_2020.pdf | 384.74 kB | Adobe PDF | View/Open |
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