Efectele CSR și acumulării de active intangibile asupra avantajului competitiv al firmei

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/1234567890/48

Title:	Efectele CSR și acumulării de active intangibile asupra avantajului competitiv al firmei
Authors:	Cosmulese, Cristina Gabriela
Keywords:	sustainability intangible assets competitive advantage firm reputation
Issue Date:	Apr-2019
Publisher:	ASEM
Abstract:	The present study aims at focusing the novelties on the synthesis of experts' opinions by presenting the conclusions regarding the perception of CSR in relation to social, macroeconomic, branch or business concepts (focusing on performance, company reputation, and capital accumulation). Therefore, this article combines Corporate Sustainability (CS) and intangible assets, deepening mechanisms that link specific CS policies and practices to stakeholders and the accumulation of intangible assets and competitive results. CZU: 657.421.3:339.137 ; JEL: M41.
Description:	COSMULESE, Cristina Gabriela. Efectele CSR și acumulării de active intangibile asupra avantajului competitiv al firmei. In: Contabilitatea şi educaţia contabilă în societatea digitală = Accounting andaccounting education in the digital society: conf. șt. intern., ed. a 8-a, 4-5 apr. 2019. Chişinău: S.n., 2019, pp. 223-229. ISBN 978-9975-127-67-7.
URI:	http://irek.ase.md:80/xmlui/handle/1234567890/48
Appears in Collections:	2.Articole

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